Paddy Power is Ireland’s biggest and most successful bookmaker. Paddy Power operates both a retail and an online/telephone division.
Paddy Power’s retail division operates a chain of licensed betting offices located throughout Ireland and in the UK. The online/telephone division operates Ireland’s largest telephone Sportsbook (Paddy Power Dial-a-Bet) as well as the following online businesses: online sportsbook , mobile sportsbook, casino , games, poker, bingo, and the most recent addition, financial spread betting.
The company also markets its services in the UK and is a publicly quoted company, listed on both the Irish and London Stock Exchanges.
Paddy Power, founded in 1988 by the merger of three existing Irish high street bookmakers, takes an unconventional approach to betting and gaming believing them to be firmly rooted in the leisure and entertainment space.
As such its mission is to make ‘risk-based entertainment’ more accessible and fun. It offers customers an unparalleled betting experience that is great value; great fun and has the best service.
Through this strategy the company has developed a strong reputation as “The Punter Friendly Bookmaker” and has become renowned for its unique “Money Back Specials”.
While the company specialises in small stakes, fixed odds sports betting, it also offers odds on a number of non-sporting and novelty markets, such as election betting and the outcome of popular TV events.
It has pioneered a number of new products such as Insurebet (getting your money back if your horse places or your 1st goalscorer scores later in game) and ‘Faller Insurance’ (the only bookmaker to currently offer the chance to get your money back if your horse falls). We also offer Guaranteed Prices on all UK and Ireland Horse Racing and Greyhound Racing!
In May 2009 Paddy Power announced its entry into the Australian betting market through the acquisition of 51% of Sportsbet Pty Ltd and in November 2009 announced its entry to the French betting market through a partnership with PMU, the largest tote operator in Europe.
As at February 2nd 2010 Paddy Power operated a total of 298 retail outlets (204 in Ireland, 8 in Northern Ireland and 86 in the UK).